We’ve enjoyed a long standing working relationship with Living Ventures since we first worked together nearly a decade ago. Throughout the course of that time we worked on developing and refining a number of their own brands such as Blackhouse, The Alchemist, Red Door, Australasia and Gusto. We also co-created a series of new public house brands with restaurant and bar mastermind Tim Bacon.
Imagine you and some friends slowing ambling down an overgrown path of a lost garden you've only imagined in your dreams. On opening of the door to a mysterious overgrown garden shed you reveal in almost Alice in Wonderland style the most unsuspecting scene. A buzzing restaurant and bar serving up a curious concoction of botanical inspired cocktails and home cooked food! The creative behind the brand was to continue this tangled story, delivering a compelling identity with hand drawn illustrations, interior and food photography, a full turnkey bespoke digital print service as well as managing key aspects of restaurant life online.
Opposite shows a glimpse of the very first Botanist at No. 15, Alderney Edge - a former flower shop itself. The Botanist logo was inspired by a gardeners potting shed diary, hand drawn in pencil so it would never fade.
We remember walking with Tim Bacon following an invitation to visit the latest restaurant and bar project in Spinningfields. Before me an incredible countryside structure appearing amidst the modern corporate towers of Manchester. Working with local illustrators we devised a series of hand drawn illustrations including the Manchester Bee. The idea here to instil the spirit of Summer Reigns (Rains) Eternal - those of you who have lived in Manchester will know that’s wishful thinking...
The Oast House has grown from strength to strength and represents a public house brand that has truly connected with the spirit of community.
Theatre and escapism were key drivers to develop a series of distinctive brand identities for The New World Trading Company. The work we did for The Smugglers Cove, Liverpool set to embrace the maritime history of The Albert Docks, and inspired the design direction for their suite of menu designs.
Taking reference to Titanic shipping manifestos, dead sea scrolls, pirate treasure maps and of course the romantically unforgettable message in a bottle. Always looking to pioneer, we reintroduced oversized wax seals, innovative drink resistant paper stocks, as well as full and creative support on digital email campaigns too. Ooo argh!
The New World Trading Company seized an opportunity to develop their estate into London - welcome, The Trading House. From one of the worlds greatest capitals, ideas, antiquities, exchanges and commerce could thrive again in the former Gresham Street bank. Our take on a cross sword identity captured a moment in time when the city gentleman would seek status and shelter under the cloak of a black umbrella, crossed with a mix of sticks and assortments for more relaxed and sporting times.
Liverpool meets The Hamptons or so the story went. Working with The New World Trading Company to deliver a new identity for Liverpool 1’s The Club House. Purpose built at The Albert Dock end of Liverpool 1, The Club House took pride of place. Delivering a major suite of collateral for the launch, artwork was inspired by Sporting Clubs, Memorabilia and our neighbours from across the pond. Working with the ever talented American illustrator Patrick Moore we directed a series of illustrations to inspire the relaxed feeling of being by the sea - in and out of the yacht club, with friends.
From the first edition to the eighth edition, our work to deliver an amazing shelf of beer books spanned in excess of six years. Our brief to create a handy compendium that showcased the wealth of the beer offering within The New World Trading Company. Each beer, cider, porter and larger were beautifully hand illustrated and accompanied with a short potted history and tasting note. To be found on every table and bar across the New World land, this wonderful beer swilling book became the ‘go to’ and much loved classic of the Estate. The real question was though - which are you going to try next?
From their first site, The Oast House in Spinningfields, Manchester to their fourteenth site, we were involved across all aspects of brand, communications and digital until the sale of The New World Trading Company in 2016 to private equity firm Graphite Capital for £50,000,000.