Heywood Hill has built a legendary reputation since its establishment in 1936 by offering a very unique service apart from other bookstores. Using their expertise in suggesting individual books, their knowledgeable booksellers compose entire libraries and collections for clients, tailored to a broad range of niche interests.

Heywood Hill approached us to design a sales catalogue for their modern books to be sent to select individuals, presented in a refined printed format. Their mission to sell beautiful books – old and new – in innovative ways to readers and collectors worldwide meant that the catalogue needed to articulate the Heywood Hill brand and proposition while showcasing their extraordinary specialist collection.

Our decision to design a tactile, printed catalogue did just that. A digital-first experience for a service that revolves around printed publications didn’t feel right. With a beautifully designed and executed editorial piece, Heywood Hill has the ability to grab attention and be remembered where it really matters, reinforcing their unique proposition. 

Although this project was print-focused, digital considerations were required to extend the customers' sales journey. We integrated a series of digital call outs using customised QR codes to give clients the opportunity to read and inspect photography in more detail. This hybrid approach allows visitors to enjoy further retail exploration of Heywood Hill, its products and services, fostering the potential to increase revenue and brand interaction.

For this project, we also involved still-life photographer Adam Barclay, one of our freelance experts in luxury product photography, to help showcase the finer details of the art and content in a number of Heywood Hill’s high-profile publications.