Founded by Laura Simons, YEAH GOOD is a ‘personal image guardian’ for athletes unsure of how best to present themselves. After 13 years working in luxury fashion and retail, Laura spent a year reflecting on her passions and skillset which combined to create her image agency, YEAH GOOD.

We were tasked with executing a strong brand identity and website that enabled YEAH GOOD to make an ambitious statement of intent. Laura works to unlock the power of unique personal style, providing tools for her clients to express themselves with clarity, confidence and authenticity. Her brand and website had to do the same and fully represent Laura, while not overshadowing the clients it aimed to empower. 

With a background in fashion, Laura’s initial visual exploration leaned towards bold, stylish and considered design, with a touch of nostalgia and retro. We created a brand system based on flexibility to allow for contrast in scale, asymmetry and texture, focusing on editorial-inspired formats for adaptable and dynamic brand applications.

Producing headers that mirrored editorial mastheads of 1990s fashion publications, a scalable logo suite was created to allow maximum brand recognition across any platform and context. The custom YEAH GOOD signature is taken from Laura's own handwriting and represents the verbal sign-off on a client fit – an affirmation of her own self-expression and her clients.