The line between fashion and bridal is blurred at Ingrid Bridal, where designer Katie Timothy crafts timeless, modern wedding garments.

Driven by a desire to ensure every bride should feel themselves on their wedding day, Katie creates pieces that are a natural extension of her clients’ style and personality. With made to order and bespoke options available, Katie required a website that clearly defined her proposition, allowed customers to buy and encapsulated her distinct aesthetic.

Our digital team created a Shopify eCommerce site that stood apart from the saturated wedding dress market. With a focus on contemporary design approaches, meticulous craftmanship and traditional techniques, Katie needed a digital experience that reflected Ingrid Bridal's values and offering. The structured and brutalist-influenced look for the website echoes the structured silhouettes of Katie's creations, with pops of colour inspired by G.F Smith's Colorplan.

Through understanding Katie’s business and her goals, we were able to conduct SEO research and apply SEO strategy to the website design, putting Ingrid Bridal in a strong position to attract new customers.