Website
Experts in luxury property, Blenheim is a team of estate agents, architects, designers and developers in Sheffield, Yorkshire, Derbyshire, the Peak District and beyond.
After 20 years of developing luxurious properties and selling beautiful homes across two businesses – Blenheim Park Estates and Blenheim Park Developments – the company reached a pivotal moment: they wanted to unite under one clear identity, Blenheim. The two sides of the business work in close collaboration, supporting customers through house purchases, sales and builds, and our brand strategists assisted in the evolution of a cohesive brand identity that fully encapsulates the complete Blenheim experience.
After several workshops developing the brand architecture, analysing competitors and exploring digital strategy, we delivered a unified name, a new logo and extensive brand guidelines. Our digital team then built an entirely new website under a new domain, factoring in SEO considerations and elevating photography, content and copy to truly reflect the outstanding properties Blenheim builds and sells.
The brand roll-out coincides with a fresh chapter in Blenheim’s story as they establish themselves in a new, purpose-built studio where clients can meet with interior designers, architects and estate agents. New design elements can be found across the studio, and on vehicles, uniform, signage, for-sale boards and in print.
Now, with all the Blenheim services on one elegant, easy-to-use website, the business has experienced an increase in site views, as customers enjoy exploring the luxurious homes on offer.