Domo

Laundry

Tasked with creating a new lifestyle brand to shake up the world of UK hairdressing - Laundry is a multi-award winning brand that achieved this and then some.

Services

Full Interior Design Services
Bespoke Manufacture & Product Procurement
Full Brand Strategy & Design Services
Website Design & Development

Website

wearelaundry.co.uk

Category

Retail

Location

Sheffield, England

Housed in a Grade II listed 19th-century former cutlery works we took care of a head to toe approach for interior design, full fit out services and bespoke design and manufacture throughout.

Every part of Laundry has been built by hand. Think honest fabrics - rescued woods, smooth and cool to the touch polished concrete and buffed up, luxurious leather, exposed brick and iron wrought in Sheffield all designed and made by 93.

We created Laundry's now iconic brand identity to tap into the nostalgia of bunny soft, cotton tails, children's toys in the washing machine going round and round, the bold, adventurous and of course irresistible! The 'bunny' is also a 'hare' you can come to Laundry for all things hair/hare.

As part of Laundry's aspiration to become a leading lifestyle name associated with great hair, hair health and a positive lifestyle. Spring 2016 saw us complete an interior and brand extension into a hip cafe hangout and juicery.

We designed and developed a custom crafted website to engage with a UK audience with news outside of Laundry's locale as well as to be an increasingly popular shop window to attract and inspire customers within Yorkshire and beyond.

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"Considered to be one of the best independent salons in the North of England, Laundry was coined Sheffield's new 'super salon' by both Stylist and Hairdressers Journal."

InFringe Magazine

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