Sport:80 is a forward-thinking organisation and creator of a powerful CRM and sports business management platform rooted in decades of sporting experience. The technology is designed specifically for the sports industry, allowing national governing bodies, sports charities or community sports organisations to streamline processes, increase revenue and provide an ease of service for their members.

As Sport:80’s preferred partner for many years, we’ve worked alongside them for National Governing Bodies of Sport (NGBs) around the world, including USA Archery, British Archery, British Weightlifting and Inclusive Skating; developing websites to meet each organisation’s specific requirements.

When it came to refreshing and improving their own websites – in the UK and USA – Sport:80 naturally turned to our digital team. After in-depth market research, SEO and sitemap analysis, we established a plan that would lead to a new site that looked good and worked well, underpinned by robust marketing and SEO strategy. 

Once a functional sitemap was put in place, we designed a fresh, clean look that worked for its main audiences in the UK, USA, Canada and Europe. We created intuitive navigation to lead the user on a logical journey through the site, adding dynamic visuals in the form of images and graphics created by our design team.

Our branding team developed the Sport:80 aesthetics to include a strong and energetic colour palette and a confident new typeface to appeal to numerous sports organisations. We also applied a focused tone of voice that was simple and jargon-free across the copy and content to engage users immediately. 

During our initial meetings, we workshopped Sport:80’s key values and principles, distilling these ideas and refining them into messaging that is now central to the fabric of the brand and their website.