Colemans Deli - Building a website using the Square app

93 worked with Colemans Deli, an award winning café set in the heart of the Peak District, to create a website that integrated seamlessly into their existing system

See what 93 can do for a small business

Colemans Deli is a family run cafe based in Hathersage in the heart of the Peak District. Becoming well established over the past 20 years, Colemans Deli offers the thousands of walkers, hikers and campers who visit the Peaks every year a welcome retreat from the elements, and a chance to refuel with delicious food and great coffee – as well as providing a space for locals and families to meet and relax. 

Colemans Deli originally reached out to 93 to build a website that would integrate the system they use in store with their online processes, making it easier for customers to order picnic boxes online and creating a smoother and more efficient system for staff to fulfil those orders. 

We saw the opportunity to work with Colemans to show exactly what we can do for a smaller business – creating a website that looks great and functions well both on the customer facing side and behind the scenes.

Site user experience (UX) comes first

One of the first things we do when beginning to build a website is design the sitemap. We base this on our conversations with the customer, the brief that arises from those conversations, and our analysis of what the business already has on their existing site. 

We create clear navigation menus to make finding your way around a site intuitive and simple, and add in text linking and call to action buttons throughout the page copy to make it quick and easy for site users to get where they need to be. 

Smooth integration between instore and online systems 

Colemans Deli was using Square App instore on their till, which took an order from a customer, then sent a ticket to the kitchen for the cooks to make it up. We integrated Square onto the website ordering system, meaning that customers ordering a Colemans Deli picnic box to take away could put the order through simply and smoothly online. Then, the kitchen staff could pick it up without any further input from additional staff monitoring the website orders. 

This makes the whole process more efficient, cutting out “touch points” for the staff and freeing them up to do other tasks elsewhere. The customer receives seamless service experience and Colemans Deli is run in a more efficient and cost effective way – just one of the ways 93 can help small businesses level up.

93 is proud to work with small and mighty businesses in Sheffield and beyond

While 93 is proud to work with some incredible global organisations and businesses, we’ve never forgotten our roots. At our heart, we’re a Sheffield based business that was started by two friends with a dream, and we love working with businesses that have a similar story to tell. 

From your very first contact with 93, you’ll be given the respect and service that you and your business deserves, whatever your ambition and budget. We learn about your needs, hear your dreams, analyse where you are currently, and then bridge the gap to get you there using our tested strategies, design, branding and coding expertise, with exactly the same enthusiasm for your goals that you have. 

“Positive feedback from customers and an increase in traffic and orders”

“The website is working brilliantly! We have had lots of positive feedback, increased traffic and orders are definitely on the up. We are absolutely thrilled with it. We have really enjoyed working with 93ft. From day one, the team listened and understood exactly what we were wanting. They captured our vision perfectly and we are absolutely delighted with the final website. The whole project was run professionally and the team were so approachable and great to work with. Thank you 93ft, we look forward to working with you again in the future.” - Jim Coleman, Owner of Colemans Deli

Does your small business need a boost?

We can help. We offer one-off services and bespoke packages to suit you, your business and your budget. From SEO services and social media, to email marketing, blogging and paid ads, 93 can help get your website found by the right people. 

We offer:

• Website analysis and technical review
• SEO strategy
• SEO implementation
• SEO training
• Content creation
• PPC - Pay Per Click advertising
• Branding
• Marketing strategy and implementation

…and more. Get in touch for a no pressure chat about how we can help your business get to the next level. 

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