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Marmadukes

Refinement of a long loved family cafe brand with a new store concept and the polar bear on the bike.

Services

Branding
Interior Architecture
Project Management
Furniture & Light Design
Manufacture

Category

Hospitality

Location

Sheffield, England

A new brand look and feel that builds on the success of Marmadukes. Allowing for a clear and strong application where needed. Be that new stores, products, packaging, online, social media or signage. Retaining visual cues of the original polar bear we refined the design to bring an element of modernity to the brand.

93 created an interior that is still Marmadukes, but not a copy of their original store on Norfolk Row. To celebrate an aesthetic that is industrious, casual, with a contemporary Danish twist.

Working with Arthur Mount to illustrate a series of bear scenes that can’t help but raise a smile on the face, and the packaging they feature on.

Bringing the bear to life through the medium of neon. It’s like watching fire flicker, a favourite pastime.

"We cannot think of a better agency to help improve and change the face of Sheffield. Like us 93 have a real passion and genuine understanding of this great city. Respect for what’s gone before as well as an excitement for this new phase and its future growth."

Owners Clare and Tim Nye

"This was not an easy brief for 93 as we as clients wanted to be very much a part of the process and had a very defined and strong vision. Through this close relationship we have loved getting to know the 93 team and have found them to be energetic, positive, committed, creative and conceptually and personally intuitive. We definitely threw some tight deadlines their way and the response was always met with a timely and accurate outcome."

Owners Clare and Tim Nye

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