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South Yorkshire Housing Association

Glass Onion

From rebrand to brand new e-commerce store. We help launch the future of sustainable clothes buying online.


Creative Content
Project Management
Website Design & Development
Shopify E-commerce




Barnsley, England

Glass Onion is a vintage clothing wholesaler based in Barnsley, South Yorkshire. Their opportunity to trade in over 200 brands across menswear, womenswear, one-of-a-kind original vintage pieces and remade clothing is remarkable. All they needed was a fresh approach to their consumer facing brand paired with a state of the art E-commerce store.

Realising the brands wider appeal to select, design and handcraft second hand clothing we set about implementing their direct to consumer strategy as part of an ambitious growth plan for the business. To be the busiest and most bought sustainable fashion brand.

The brand needed to evolve from their wholesale identity to a consumer audience brand. CEO - John Hickling says, “Sustainability is in our DNA and is a big part of our future.” In honour of this we worked in a subtle nod to the very nature and behind the scenes operation of recycled clothing with an arrow head incorporated into the letter ‘G’. Glass Onion was reborn.

We’re great believers in creating truly unique brand identities. Working with Australian scribble legend Max Blackmore of No Scribbles we collaborated to produce a short series of colourful and fun illustrated icons that are perfectly placed to attract the eye of their target audience - 18 - 24 year olds. Handy to apply onto packaging, the website, mailers or swing tags and they work hard to differentiate Glass Onion from other brands in the marketplace.

Our in-house team of senior designers and developers came together to deliver on the client's vision - to create an E-commerce experience second to none. Adopting Shopify as the chosen platform we worked to customise an existing theme while injecting a number of third party plugins requiring additional manipulation of code to ensure a first class user experience.

Glass Onion is now uniquely positioned to become the driving force of sustainable clothing fashion in the UK and beyond. We wholeheartedly support their vision to become a true leader in sustainable fashion for a new generation. Introducing, Glass Onion, "The Brand New Second Hand".

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