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Youth Hostel Association

The Pilgrm

We tipped hotel design sideways to create The Pilgrm, Paddington.


Interior Architecture
Project Management
Furniture & Light Design
Full Brand Strategy & Design Services
Website Design & Development




Hotel & Hospitality


London, England

A renovation of three buildings that had been built to a high standard but had suffered from poor renovations over the past 50 years. Our aim was to bring back the story and quality of the building.

"Simple Luxury."

Wallpaper Logo

"Great care has gone into The Pilgrm’s divine refit."

Monocle Logo

"9/10 Style & Character 'Meticilous design'"

Daily Telegraph Logo

"An artfully designed new hotel."

Evening Standard Logo

As well as the interior architecture of The Pilgrm, a 73 bedroom hotel, we masterminded over 1,000 pieces of unique furniture that have been designed and made in our own workshop.

"The 93 team took the time to understand the vision behind The Pilgrm and the building’s own character, over a journey that for myself, started six years ago. Like us, they could see what the building could one day become, making them the ideal partner."

Jason Catifeoglou, founder & CEO The Pilgrm

To complete the circle, we’ve created and developed the brand and designed key brand touchpoints such as bespoke merchandise. We’ve designed and built the website, working closely with the client to produce the content.

Visit Website

In 2019, The Pilgrm was the only UK hotel to be on the Dezeen shortlist for best Hotel and Short Stay Interior.

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