Reimagining the British favourite – the pub – The New World Trading Company established The Botanist, Smugglers Cove, The Oast House, The Club House and The Trading House with our assistance.

Tim Bacon and Jeremy Roberts wanted to create a series of restaurants and bars with an independent feel that responded to the community in which they were based. We collaborated closely with them on all five of their brands, delving into the values and unique aspects of each business to create singular, authentic locations.

Handling every aspect of the marketing creative and production, we acted as guardians for the five brands during roll out. We worked across brand creation, illustration, film making, print and production, digital marketing and website design and development to produce a complete and cohesive set of brand identities.

For The Oast House and The Botanist we collaborated with a Manchester-based illustrator to capture the specific character of each business. The Oast House featured a drawing of a bee – reflective of its Manchester location – and The Botanist’s sketched flowers and logo encapsulated a gardener’s doodles, which expanded on the potting shed inspiration for the restaurant.

The Botanist also featured a lot of ironwork in the interior to allude to tools left in an old shed, which we incorporated into the branding and marketing material to create a compelling story for the customers.

Across all the brands, we produced the Almanac; an illustrated book of beers stocked at every venue. Producing eight editions, we bound the hand drawn beers and hand-written annotations in old book covers to give them an aged aesthetic while communicating to customers which drinks were available to buy.

When The New World Trading Company sold the five brands to Graphite Capital in 2016, they sold for £50,000,000.