93 features SEO - Optimise your website, elevate your business
Join 93's SEO specialist at The Mowbray to discover more about how SEO can improve your business' brand awareness, visibility and sales.
Learn how to understand the algorithm, get seen by your target audience and grow your business
As part of our comprehensive website package, 93 offers a full SEO analysis, optimisation and monitoring service for websites whether built by us or not. SEO - search engine optimisation, the process of making your website as popular with Google as it is with your target audience - is at the foundation of all great websites. That’s why we build it in from code to content whenever we create a new site. But over time, as the search engines update their algorithms or more content and media is added to your site, things can get messy. Unfortunately, SEO isn’t a set it and forget it kind of deal.
But considering that even many website designers and developers don’t fully understand the intricacies of SEO, how can you as a business owner keep on top of it? Google made over 5000 updates to its algorithm in 2021 - just keeping up with those and what they mean for your site and your business is practically a full time job.
At 93, like with most aspects of our business, we rely on the experts. We work with SEO experts whose job it is to analyse our site, optimise each new page or piece of content and do regular monitoring checks to ensure that everything is working well, and we’re continuing to move towards our goal to ranking at the top spot on Google’s page 1 for our chosen keywords. We offer these services to our clients as part of an overall content strategy to help you get seen by the right people.
Why does it matter? 5 key ways SEO helps your business
Most of us have a vague awareness of SEO and we probably all use Google or another search engine in the course of our daily lives. But what is it actually for? And why is it so important for your business?
Because we rely on Google to answer so many key questions nowadays, from finding your new hire to booking a holiday, searching for a recipe to learning new skills, being present on the SERP - search engine results page - is crucial for any business. Think about how you use Google, when was the last time you clicked further than page 2, or even page 1?
According to a 2022 study by Backlinko of over 4 million Google search results, the number 1 result in Google’s organic search results has an average click through rate of 27.6%, and is 10 times more likely to be clicked compared to the page ranked number 10. Conversely, only a tiny 0.63% of Google searchers clicked on any result from the second page.
When it comes to being found, the numbers matter. Optimising your website helps with:
- Discoverability - If you can’t be found by the search engines… you can’t be found
- Brand awareness - Seeing your business appear in the top spots results in more awareness and familiarity with your brand
- Increased sales - With over ¼ of clicks going to the number 1 spot, that’s many more eyes on what you have to offer
- Improved visibility - Ranking on Google’s page 1 increases your visibility and gets you seen by the right people
- Growing organic traffic - While word of mouth is effective, it can be unreliable, slow, and not something you have much control over. Organic traffic from search engines can grow exponentially, resulting in swift yet steady growth for your business
SEO and Google Analytics training in Sheffield
While we always recommend handing SEO over to the experts, we also get the drive to understand each aspect of your business, as well as the need to undertake certain tasks in-house. 93 offers SEO and Google Analytics training for business owners and marketers to help you navigate the fast changing landscape of performance management, understanding the key concepts to enable you to prioritise tasks, take action and understand where your investments are spent.
Join 93 and our resident SEO expert at The Mowbray, Sheffield on Tuesday 6th July, 2023 between 9.30 and 11.30am for our free SEO training event (spaces are limited so guests must register ahead of time).
The morning will involve:
- 9.30am - 10am - Welcome and networking (tea, coffee and cake)
- 10am - 10.45am - Presentation on SEO and Google Analytics
- 10.45am - 11.30am - Q&A, meet the 93 team, networking
We’d love to see you there.
If you’d like to arrange bespoke SEO and Google Analytics training for your team, just get in touch.
For SEO training, website analysis, optimisation or monitoring, or any other SEO questions
Special Recognition
