Join 93's SEO specialist at The Mowbray to discover more about how SEO can improve your business' brand awareness, visibility and sales.
As part of our comprehensive website package, 93 offers a full SEO analysis, optimisation and monitoring service for websites whether built by us or not. SEO - search engine optimisation, the process of making your website as popular with Google as it is with your target audience - is at the foundation of all great websites. That’s why we build it in from code to content whenever we create a new site. But over time, as the search engines update their algorithms or more content and media is added to your site, things can get messy. Unfortunately, SEO isn’t a set it and forget it kind of deal.
But considering that even many website designers and developers don’t fully understand the intricacies of SEO, how can you as a business owner keep on top of it? Google made over 5000 updates to its algorithm in 2021 - just keeping up with those and what they mean for your site and your business is practically a full time job.
At 93, like with most aspects of our business, we rely on the experts. We work with SEO experts whose job it is to analyse our site, optimise each new page or piece of content and do regular monitoring checks to ensure that everything is working well, and we’re continuing to move towards our goal to ranking at the top spot on Google’s page 1 for our chosen keywords. We offer these services to our clients as part of an overall content strategy to help you get seen by the right people.
Most of us have a vague awareness of SEO and we probably all use Google or another search engine in the course of our daily lives. But what is it actually for? And why is it so important for your business?
Because we rely on Google to answer so many key questions nowadays, from finding your new hire to booking a holiday, searching for a recipe to learning new skills, being present on the SERP - search engine results page - is crucial for any business. Think about how you use Google, when was the last time you clicked further than page 2, or even page 1?
When it comes to being found, the numbers matter. Optimising your website helps with:
While we always recommend handing SEO over to the experts, we also get the drive to understand each aspect of your business, as well as the need to undertake certain tasks in-house. 93 offers SEO and Google Analytics training for business owners and marketers to help you navigate the fast changing landscape of performance management, understanding the key concepts to enable you to prioritise tasks, take action and understand where your investments are spent.
Join 93 and our resident SEO expert at The Mowbray, Sheffield on Tuesday 6th July, 2023 between 9.30 and 11.30am for our free SEO training event (spaces are limited so guests must register ahead of time).
The morning will involve:
We’d love to see you there.
If you’d like to arrange bespoke SEO and Google Analytics training for your team, just get in touch.